Do’s & Don’ts of Facebook Marketing

With Facebook’s popularity exploding and continuing to soar, I’m sure by now everyone understands the importance and the benefits of utilizing Facebook to grow your business. Using Facebook to market your brand isn’t exactly rocket science, but it can be overwhelming if you’re just starting out. Below is an infographic I have created featuring some of the biggest do’s & don’ts of Facebook marketing. Feel free to bookmark this page for future reference. Good luck!

DO'S & DON'TS 2.png


Favourite Part of my Job.


Sales is new ground for me. It’s something I’m not used to and it’s something I’m not sure of. I laugh every day at the fact that I really don’t know what I’m doing quite yet, but I’m loving the learning process. There have been so many things that I’ve learned and gotten used to since starting in my new role that I’ve grown to love. I say that I’ve “grown” to love them because I didn’t always feel that way (trust me).

Cold calling, while it’s the thing that terrifies me the most, allows me to do what I love most: interact and deal with people. I believe that I’ve mentioned in previous blogs that I love dealing with people and I love the customer service aspect of my job. Every single person that you deal with when working in a customer service role brings with them a different personality that you have to get to know and they bring their own unique struggles and challenges that you have to help them with. I’ve also mentioned that, while I love dealing with people, it’s one of the most difficult things that I do on a day-to-day basis. Everyone is different and not everyone is easy to deal with or please. With that being said, I guess you could say that my favourite part of my job is being challenged.

I was never the type of person that particularly enjoyed being given a task that I wasn’t entirely sure how to handle. I will often say to the girls in the office that I miss working for Plan A in some ways because I miss knowing what I’m doing and I miss knowing what I’m talking about. Not knowing exactly what I’m doing or if I’m doing something right or wrong used to make me feel quite uneasy. In fact, it worried me and made me feel stressed out more than anything. I was also never really one to step outside of my comfort zone willingly and be okay with it, but, as I mentioned, being challenged and pushed and forced to step into the waters of the ‘unknown’ is something that I’ve grown to enjoy and look forward to. I like knowing that each day is going to bring with it different challenges and problems that we’ll have to solve through collaboration and discussions as a team to come up with the best possible solution. The idea of ‘not knowing’ doesn’t scare me anymore, it excites me!


Count to 10


If you know me or read my blog, you know that I usually prefer to blog about the positive parts of being an entrepreneur.  Today I want to let you know that even though I love it and I am having the time of my life, it’s not always sunshine and roses!  If you ask any entrepreneur they will tell you that it is as stressful as it is exciting.  You’re in charge of making big decisions, leading people towards a vision that YOU are bringing to life and actions that could make or break your business.  Not to mention there’s usually a good chunk of skin in the game.

Here are 6 things that cause me to feel stressed on a regular basis:

  1. Accessing Capital

Operating capital keeps the business alive.  And even if your business is profitable on paper, you still need enough cash flow to pay people, to cover bills and other unexpected expenses. Staying on top of this cash flow is definitely one of my top stressors as an entrepreneur.

  1. Making decisions

The good thing is that the more decisions that you make the easier it becomes and confidently making those decisions becomes second nature.  I’ve become a decision-making machine!  The bad thing is after too many decisions I can get ‘decision fatigue’ that makes even small decisions stressful.

  1. Being a strong leader

As the leader of my organization I need to keep it together at all times…even when I’m scared or stressed or just don’t know what to do!  I have to stay calm and positive and composed even at the worst of times.

  1. Commitments

There just isn’t enough time in the day and commitments pile up quickly.   I love everything I do but sometimes my schedule is packed so tightly that there’s barely time to think.  I find myself wondering if I am giving it my all to the things I’ve committed to.

  1. Finding and keeping great talent

Finding great team members is a gift so when I do I want to keep them—and when I don’t— it can become very stressful.  As a small business the addition or departure of a team member can wreak havoc.

  1. The unknown

It doesn’t matter that I’ve been doing this for 5 years, that I have great mentors, that I have taken every failure as a chance to learn and that I have read or listened to 1000’s of clips that pertain to business:  there will always be unknown and unpredictable situations that are going to happen.  And even though I totally expect the ‘shit to hit the fan’, facing this unknown day in and day out is probably one of the greatest stresses of all.

These are my biggest stresses and although being an entrepreneur comes with it’s share of situations that test your patience and positivity, I wouldn’t change it for anything.  It is still the most exciting ride I’ve ever been on!   Let me know what stresses you out as an entrepreneur by commenting below.

Happy Monday!


Self Management 101


“I don’t know how you do it!” is a common statement thrown my way. I’ve written previously about how the plate of life, if kept filled with things we love, can be managed no matter how abundant. We all get 60 seconds in every minute, 60 minutes in every hour and 24 hours in every day. The clock doesn’t grant extra hours to someone because of his or her life circumstances (young or old, healthy or dying, rich or poor…). Once you understand that you can’t control the clock, it becomes clear pretty quickly that time management is inevitably self-management. Here are my personal 7 tips on self-management, which ensure that you’re doing the things that matter, the things that you want and the things that will make you feel accomplished.

  1. First thing’s first, figure out what, to you, constitutes time well spent? Write a list of five things. This is where you should be spending most of your energy and your time.
  1. If you’re not sure where to begin, do a time audit for one week and look at exactly where your time is going. Notice where you spend your time on a regular week day. Notice how you use time at a weekend. Taking the results of your time audit, think about where you might want to redistribute a little of your time. What could do with a little more time spent on it? What are you spending time on that you don’t really enjoy or value? When are the main points in the day you waste time?
  1. If you’re procrastinating on a task, rather than getting frustrated or annoyed, simply ask yourself why you’re procrastinating. Are you scared of the task ahead? Is it too difficult, too easy, or boring? Are you tired? We can waste a lot of energy and time on the things we’re putting off. Figure out the answer and action out a solution.
  1. Who drains your time and your energy? Limit those things knowing that with the time you do have, you’ll get more done in a focused, energized way.
  1. If you’re using social media for business, schedule some of your updates.
  1. Don’t discount the little blocks of time throughout your day! You can actually get an awful lot done in half an hour. Don’t just float because you’ve only got half an hour until your next meeting or appointment.
  1. Do you like the pressure of working to tight deadlines or not? For example, do you only feel motivated to get started on a project the night before it’s due in, or do you prefer to leave yourself plenty of time? Either way is fine, but know which method works for you and use it to your advantage. Either set yourself more deadlines, or make sure you leave time to plan and deliver well in advance.

It boils down to this: If you value your time, other people will do the same. I plug away at the things that matter and go to every meeting with purpose. I do my best to never waste time and when I catch myself going down that road, I stop and evaluate the who, what and why. I readjust and keep on keeping on. And THAT, is how I do it!

5 Lies You’re Telling Yourself Right Now

bigstock-thinking-woman-making-decision-44303686.jpgSometimes, we allow ourselves to ‘make a mountain out of a mole hill.’ Sometimes, we allow ourselves to create a story in our head based on our perception of what we think is happening. Often, we create our own obstacles just by believing the thoughts we create.

  1. It can wait. How many times have you put something off until tomorrow and then found yourself scrambling at the last minute to complete a task? Procrastination is a productivity killer. If you can get something done now, just do it. If it is a large project, break it down into smaller tasks and organize your time to accomplish these tasks.
  1. There isn’t enough time. There is always enough time if you make time and use it wisely. I can certainly say that I have found myself in situations where I felt there was just too much to do and not enough time and I am sure many feel this way. Busy lives make time fly! I have learned to make time for the things that matter most to me and organize my life around that. I’ve learned that in order to be efficient and productive I must cut out distractions and focus.
  1. I can’t do that. What is the best way to create a negative self-fulfilling prophecy? Keep telling yourself “I can’t.” Each and every one of us can do anything we truly put our minds to. “I can’t” is a phrase seldom uttered in our workplace or at home. Always try, and if you find yourself experiencing difficulties, learn how, find a mentor, and use your resources.
  1. I have to hurry. We rush through life on a daily basis often having to remind ourselves to slow down. Nothing is worth a rush! Of course there is a sense of urgency, but far too often we rush to complete a task without paying attention to the details. Take time to slow down. I like to do this on weekends, with family. We often hide out at home away from the world and enjoy each others’ company.
  1. I can’t fail. Many of us are so fearful of failure that some will do most anything to prevent or hide a failure. Struggling, making mistakes, and failure are all part of the learning and the growth process. If you aren’t stumbling now and then, you are not growing and attempting new ventures. Embrace failures and learn from them. There is always an opportunity to be found in a challenge.

We judge ourselves far too often, creating a picture of what we believe is expected, what the world should see. Stop telling yourself what and how you should be and embrace the natural flow of life.




My Tips for Hiring Effective Team Members you know me then you know I love our team.  Our team totally rocks!  It truly does.  But this didn’t happen by accident.  We’ve worked hard to make our team fit so well together and after years of many of us working together we can tell pretty quickly if somebody won’t be a good fit.

So what it is that makes our team shine?  Here are four of the things I look for when I am looking to add to our team:

Emotional Intelligence
Having technical skills is very important but I would say that emotional intelligence is equally important…if not more.   When people are aware of themselves and are socially aware, I find the connections are strengthened on the team…and with strong connections there’s a greater sense of trust on the team.  Yup, emotional intelligence is number one!

Everybody Sees the Bigger Picture…
… And they believe in it.  It doesn’t matter if you’re the CEO of StaffStat or the lead recruiter in Plan A, our common goal is putting out solutions that make accessing staff better, cheaper and faster.  We all get that, and even though our individual jobs are completely different from each other, collectively we are all contributing to the same bigger picture.  Believing what you can’t see is definitely number two!

Girls Just Wanna Have Fun
There isn’t a day that goes by where there isn’t laughter in our office.  Lots of it!  Funny stories, harmless teasing, inside jokes…all can be found in our office on a daily basis.   We’ve used humor to create a positive and fun culture which has helped us  build our brand, attract and retain excellent employees and appeal to  customers.  If you can’t laugh, you won’t be a good fit for our team!

A good mix of people
We have Gen X-ers, Gen Y-ers and Gen Z-ers, ; we have married people with children and single people with fur babies;  we have introverts, extroverts and intro/extroverts.  We have empaths, and bleeding hearts and we also have people who are aloof and pragmatic.  We have dreamers with high levels of creativity and people who use schedules to get the job done;  we have people who are laissez-fair and those who like things tickety-boo.   It’s this mix and accepting people’s strengths and their weaknesses for what they are and utilizing their qualities to best optimize our office that works for us.

These are just a few things that work for our office.  There are definitely more.  Please share what works for your team!

Happy Monday!


A Love of Labour


I wake up every morning at around 5am. I check my emails, respond to any urgent matters, put on my running shoes and head out the door for the most invigorating part of my day. I meet up with our Founder, Sheri Tomchick, and for the next 45 minutes (aka 4kms) we make our way around the A-Dot. We walk, we talk, we strategize and we pump each other up for the day ahead.

I can honestly say that I can’t remember the last time that I woke up and thought to myself: “I don’t want to go in to work today”. Today, for example, is Friday and of course I’m excited for the weekend but I’m even more excited about the upcoming week!

I could not have said the same thing 10 years ago. I spent a decade working at a job that I surrendered myself to. I went in to work every day thinking about a million different places I would rather be. I looked forward to my vacation days because I wanted to get away from the dreaded ‘day to day’. Despite the fact that I loved the people I worked with and even though my work had value in our community, it just didn’t fit. I worked hard and tried to convince myself that I was where I was meant to be. I talked myself into believing that I was satisfied. I thought; wherever you work, there’s bound to be good days and bad days.

I spent that entire time helping others find meaningful work and failed to see that I deserved the very same thing. I thought that I if I just kept going, made more money, was entrusted with more tasks and could survive, that was enough. I. Was. Wrong. The thing is; if you’re going to spend 7,800 working days in your life doing something, shouldn’t it be something you love? And shouldn’t you get excited every single day about what it is you do? Aren’t you entitled to moments where thinking about work makes you smile?

I can’t state that I’m an HR expert but I’m sure that anyone who is an expert in the field would agree that everyone wins when you find ‘that place’ that makes you:

  • feel worthy;
  • feel appreciated;
  • pushes you;
  • gives you balance;
  • provides a sense of purpose.

But how do you find the right fit for you and how do you know that it’s worth the risk to leave something ‘cushy’ for something right? Do you leave it to fate? Do you seek it out? I don’t have the answer for everyone but what I can say is this: it’s worth figuring out! Here are the 8 questions that I can immediately and assuredly answer ‘yes’ to that confirm for me that I’m exactly where I’m supposed to be:

  1. Do I believe in the product, organization, or service?
  2. How does this job make me feel? Good, Accomplished, Satisfied?
  3. Am I challenged to be my best?
  4. Am I growing and learning?
  5. Am I meeting or surrounding myself with good people doing interesting things?
  6. Are people in this organization open to new ideas and receptive to each other?
  7. Is this the best use of my skills and talents?
  8. Are there people I can learn from and look up to? Do I have good mentors or advisers?

There’s something pretty special about how I came to be where I am. A lot of factors came into play but the short version is that a conversation between Sheri and a friend of mine led to what would allow me to follow my passion every day. However, that doesn’t mean you can leave it all up to fate. I’ve had to work hard and prove myself to earn the trust that’s now put me in charge of one of her two companies. I’ve had to learn to pivot, to have hard conversations, to make tough decisions and to ultimately lead our startup to success. The challenge wasn’t the work… I’m a fan of working hard. Rather, it was following my gut and having unwavering faith that regardless of the risk or timing, I would end up on the path that was meant for me.

If you’re reading this and you can say that you’re genuinely happy where you are (wherever that may be), then here’s a virtual high five. If you’re not there yet, know that you will undoubtedly make your way. Give yourself a little push and know that you’re worth the risk when the time comes to open the door to the career that was meant for you. Then, all that’s left, is to take the leap!