Every day consumers are flooded with ads while scrolling through their social media streams.  What makes individuals stop, view, comment and share?  Content that resonates with them.  No one wants to be bombarded with ads that look like infomercials about products and services.  So, how can you create engaging content?  Easy.

Keep It Simple, Silly!

Get your message across to consumers in the clearest way possible. Your product or service is great on its own. You shouldn’t have to use an excessive amount of adjectives to dress it up. Let your product or service speak for itself. Remember that saying “a picture is worth a thousand words”?  A powerful photo that conveys your message may be all you need.

If your goal is to have your content seen by the masses, use a generic approach. People engage in content when they can relate to it; content and messaging that evokes some sort of emotion among consumers will likely get people talking.

Be straightforward with your consumers by clearly defining what your brand can do for them. If your product or service is priced the lowest among your competitors, tell them!  If you can increase your customers’ efficiency, let them know! You don’t necessarily have to spell it out for individuals, but ensure that your content depicts your brand’s value.  Consumers who truly believe in the value of your brand are more likely to actively engage with your company via social media.

Let your consumers know what you want from them.  Ensure you simplify your call to action.  If you want people to visit your website, include a clickable link in your Tweet or Facebook post.  If you want people to share your post, add some text on the image itself that encourages them to do just that.  Thinking of running a contest?  Make sure that you minimize the steps needed to enter.  Your main focus is to have people engage with your brand; ensure it is as easy as possible for them to do so.

Make it your priority to keep your content simple.  It’ll simplify your life, too!


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