Struggle of a Gen Yer in Software Sales

If you aren’t familiar with Generation Yers or any of their characteristics, I’m going to start with a quick explanation. According to the web, anyone born between the early 1980’s and early 1990’s is given the label “Generation Y”. Those born in the early 1990’s are also known as “Millennials”. As with any generation, Gen …

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Elements of a Marketing Plan

Whether you're starting your first business or going into your fifth year, developing a marketing plan is an absolutely critical component of the operation and sustainability of your company. Your marketing plan acts as a guide to help the individual responsible for the marketing within your company implement strategies that align with the goals of …

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