Welcome back to part 3 of my series Trade Show Exhibiting Done Right, where I share tips and tricks to make the next trade show you exhibit at a huge success!
A quick recap from the last 2 weeks: booth location is important so book early, use your brand colours when designing your booth, make sure your logo can be seen from far distances, be engaging & friendly, connect with other exhibitors, dress similarly to your team, add some element of fun to your booth, have a unique offering, bring free promo items, and be sure to switch things up each time. You can read these posts in their entirety for more information: Part 1 & Part 2.
Now, on to part 3…
Bring business cards & name tags. Seems straightforward, but surprisingly many people forget both of these important items. Bring more business cards than you think you’d ever use because you never who you may meet. Ensure your name tags are branded so when others see you off the trade show floor they can still make a connection and remember which company you represent. Remember, attendees and exhibitors will likely see thousands and thousands of people over the span of a few days and it’s hard to memorize that many names and faces.
Get social. Use social media to your advantage before, during and after trade shows or conventions. Prior to the event, find out if there is a hashtag for the trade show you are attending. Build hype prior to attending by creating content for the week leading up to the conference. Search the hashtag on Twitter and see who else has already Tweeted and make a connection. Find the social media accounts for the the organization/association that is hosting the event and reach out to them on social media letting them know you’re excited to attend. Be sure to include your booth number/location when posting content. When you’re at the event, ensure one person is in charge of using social media; snap photos of booth setup, trade show hours, seminars, special events, panels, etc. and share them across various social media platforms. Again, be sure to use the hashtag and your booth number to join the conversation WHILE you’re at the trade show! After you attend, share moments, make connections with exhibitors and attendees alike, and reach out to hosts and thank them for a great time!
Follow up promptly. After the trade show, make note of all the individuals you connected with and follow up with them via email. Don’t be too “sales-y”, but let them know it was a pleasure to meet them and remind them of your exclusive offer and its expiry date and don’t forget a call-to-action! Just a reminder: even if you connected with other exhibitors and you feel like they may not benefit from your product/service, be sure to touch base with them regardless because you never know what may come from a simple email.
There you have it—over 10 tips to ensure your company gets the most out of the next trade show you attend. Good luck and happy exhibiting!