Social Media Marketing Tips – Part 1

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Whether you’re in start-up mode or you’re celebrating your 5th year of business, social media is a great way to increase your brand’s awareness, interact with your customers, reach more markets, and cultivate relationships that can lead to your brand’s growth.

Over the next few weeks, I will provide tips to assist you with marketing on 3 of the major social platforms—Facebook, Twitter and LinkedIn.

Let’s start this week off with Facebook…

  • Complete your company’s “About Me” section to help your visitors find useful information at a glance.
  • Claim your URL. When you first sign up to Facebook, a random URL will be linked to your account. Choose one that better reflects your brand, such as your company’s name.
  • Recycle your content. If you use something once and it gains traction, it’s okay to use it again! It’s a great way for new members in your audience to see past content—as long as it is still relevant.
  • Pin posts. If you have something incredibly important that you want your followers to see, pin it by: 1) viewing the post in your timeline, 2) hovering over the drop down menu on that post, and 3) clicking “pin to top of page”. This will anchor the post to the top of your page until you decide to unpin it.
  • Promote, promote, promote. Share your Facebook link/like button in your email signature, on your LinkedIn profile, on your company’s website, blog, etc.
  • Use Facebook ads. To get your posts in front of your specific target market(s), spend some dollars utilizing Facebook ads. Doing so will ensure that your posts are reaching exactly who you are trying to reach at a much quicker pace.
  • Create a Facebook contest. Running a contest on your page is a great way to increase interaction with your audience, gain more followers, have your content seen by the masses and really drive people to your page.
  • Use hashtags. Hashtags aren’t just for Twitter! Check out trending topics, and if it makes sense for your brand, join the conversation.
  • Create eye-catching content. People scroll tirelessly through many social media platforms day in and day out. Make sure your audience stops on your posts. For tips on how to make your content pop, click here.
  • Use infographics. If your company is data heavy and regularly relies on such data to sell your product/service, try using an infographic as an alternative to display your research. Infographics are fun, visually-pleasing, and are shared regularly.
  • Use GIFs. These moving images are a fun way to convey a thought, message or mood. For more information on their many uses, check out this post here.
  • Encourage reviews. Let your customers know that you appreciate their feedback. Be sure to respond to all reviews—both positive and negative—and publicly respond to any issues or concerns and offer a mutually beneficial resolution.
  • Highlight testimonials. Once you receive glowing feedback, turn it into shareable content! This will allow your audience to see how happy others are with your product or service.
  • Use a variety of content such as blogs, polls, live video, photos, quotes, testimonials, infographics, and more to constantly keep your page vibrant and refreshing.
  • Always include a call-to-action. What do you want your audience to do? Learn more by visiting your website, provide a testimonial, share your content, tag a friend? Let them know in your caption!

That’s it for now! Check back next week for more social media marketing tips to help grow your business. Do you have any recommendations for others? Feel free to leave a comment below!

10 (More) Tips for Building a Better Blog

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A few weeks ago I published a blog outlining 15 tips to assist you in building an incredible blog. If you missed it, you can read it by clicking here. Today, I am back with even more tips to turn you into an expert blogger!

  1. Choose a narrow layout. For readability purposes, a narrow layout is ideal. It’s difficult to read extremely long lines of text without losing your place. Shorter, more narrow lines of text are much more pleasing to the eye.
  2. Consider what your theme will look like across devices. What looks great on your desktop may not be compatible on a mobile device. Be sure to optimize your layout for various devices – desktop, mobile & tablet.
  3. Give your readers the ability to share your posts. Ensure your social media sharing icons are turned on and visible for every.single.post to help boost your readership. You can also utilize your call-to-action to request your readers to share your posts with their network.
  4. Find inspiration. Sometimes it’s incredibly difficult to think up ideas to blog about…especially if you’ve been at it for awhile. Listen to music or podcasts, read what others are writing about, or even research relevant trending topics. When I’m not too sure what to write about, I search for images on Google using general keywords such as ‘social media marketing’. Looking at the images and captions helps me draw inspiration from sources that are relevant to my theme.
  5. Create a blogging schedule. When you’ve finished brainstorming plenty of blog ideas, consider creating a schedule to determine when each idea should go live. Doing so will hold you accountable to consistent blogging and can help you when developing content. If 3 out of 5 ideas you’ve dreamt up are related to Facebook, you may consider creating a series for these posts, or you may choose to space these posts out—it’s entirely up to you.
  6. Ask for feedback. You may be nervous or hesitant to hit the publish button when you’re just starting out. Ask your friends, family, or colleagues for their honest feedback on your posts. However, you should remember to stay true to you; your voice may become lost if you focus entirely too much on the opinions of others.
  7. You’re your own worst critic. Have you heard of the saying “less is more?” Apply this idea to your blog posts. Many of us are perfectionists. If you’ve spent about an hour or so on one post and you feel that you’re finished but are in an editing frenzy, constantly deleting and reworking lines, it’s probably time to hit publish. The extra few hours you may spend editing your post could be better spent creating new ones.
  8. Write when you feel like it. If you’re forcing yourself to write, you’ll become tired of it and see it as a chore. Blogging should be fun. It should challenge you. If you aren’t inspired, take a break. I’m a firm believer in quality over quantity.
  9. Get your blog out there. Congrats! You’ve posted your blog…now what? Your work doesn’t end here. You must now share your blog wherever possible! Post it to your social media accounts, integrate your blog into your company website, blast off an email with the link to your customers, etc. Get creative! Your views count on it.
  10. Don’t be discouraged by the stats. When we first started The A Dot we were averaging less than 10 views per day in the first month of going live. Now we’re receiving 3 to 4 thousand views each day. Don’t sweat it. Keep pushing forward. Remember, you can always recycle your content at a later date to increase your views.

That wraps up a total of 25 tips to help you build a better blog! I hope these bits of knowledge bring you success in your own blog journey. Good luck!

MeganSignature