Often when people hear the word “brand” they associate it with companies and organizations. It’s true, a business’ branding can largely contribute to its success (or failure). What many don’t consider is “personal branding”, which consists of establishing a reputation and identity for yourself to build trust and interaction with others.

One of the most common reasons behind building your personal brand is to make yourself stand out among other candidates when applying for a job. Think about it for a second: how many other applicants have you competed against for a job as a health care professional? If you’re a nurse or PSW, the answer to that question is likely many. So, how are you going to come out ahead of the pack and be remembered? Easy! Follow these 5 tips:

1. Become an expert in your field. What area of health care resonates with you? Pediatrics? Long term care? Immerse yourself completely in an area that you are passionate about by attending conferences, subscribing to magazines and publications, continuing your education, learning from other experts, etcetera. By doing so, people can call upon you for advice to questions related to your field and potential employers may see you as a subject matter expert.
2. Network, network, network. The more opportunities that you have to meet people, the better. Seek out any social functions that align with your personal brand and speak with anyone and everyone. Use these opportunities to meet with influencers in your industry in order to gain potential connections. You never know who you may meet and who can help you get further in your career!
3. Bring your brand online. Social media is easily the most effective way to help you build your personal brand. Set up a LinkedIn account and be sure to utilize it! Fill out pertinent information, highlight achievements and glowing references, and be detailed about your education, work and volunteer experiences. Just like you would network in person, do so on LinkedIn. Follow industry experts to gain more knowledge. Stay up-to-date with the industry by joining groups. Send personalized messages to those in your network. Plus, LinkedIn is a great place to find a job that matches your interests.
4. Start a blog. What easier way for others to learn more about you and your area of expertise than writing a blog? Be professional but still allow your personality to shine through in order for readers to want to turn to you as a trusted source in your field. Aim to create content weekly or biweekly and share those posts across the social media platforms you have created for yourself.
5. Be consistent. Understand that building a successful personal brand won’t happen overnight. Be patient, consistent and authentic. Continue learning, growing, and having fun in the process.
   

Final words of advice: consider your personal brand as an investment for yourself and your future. Work hard at being the best possible version of yourself and the hard work will eventually pay off! Good luck!