Many long term care homes are starting to get on board with utilizing social media for their marketing efforts. If your home hasn’t considered social media as a marketing tool, here’s why you should:
As of August 2018, those aged 65 + only accounted for approximately 4% of Facebook’s users*. However, 32% of Facebook’s users were 35 to 64 years of age*. Why is this important for your long term care home? Those between the ages of 35 to 64 likely have aging loved ones who may eventually require the level of care that long term care provides. If your home can create a positive, lasting impression in the minds of these users, then your home may become a preferred choice for their loved ones in the future.
So, how can your home begin utilizing social media as a part of their marketing strategy? Try any of the following methods:
- Showcase your team: This is a win-win strategy; your staff will appreciate the recognition, and the public will be able to see the incredible caliber of health care professionals that either currently or eventually will care for their loved ones. Bonus: this is a great way to attract other health care professionals to your team because they will be able to see that your home’s culture is one where your employees are supported and appreciated.
- Highlight testimonials: If you have received glowing reviews from family members of residents that your home has cared for, share them on social media. It’s comforting for individuals who are making the difficult decision of placing their loved one in a long term care home to realize others have been in their situation and made a great decision choosing your home.
- Start a blog: As previously mentioned, those searching for the best home for their loved one will likely have an abundance of questions they want answered in order to make an informed decision. Creating content that addresses these questions will ensure the public views your home as one that cares about its residents and families, and your home will be recognized for being knowledgeable about all aspects of long term care.
- Share your home’s initiatives: Use social media to boast about the events and initiatives your home has created. If your home has won awards, let everyone know! Be proud of your home, your hardworking staff, and its residents. Facebook is a great way to share moments to give peace of mind to the families of loved ones in your care, and to invite and encourage family members and the community to attend events in support of your home and your residents.
- Use social media as a form of networking: Encourage your employees to create a LinkedIn profile and connect with like-minded individuals in your industry. LinkedIn is a great tool to meet potential vendors, community partners, and even prospective employees.
Final words of advice: As with all forms of marketing, be sure to be consistent in your efforts and always be authentic in order to let your long term care home shine. Lastly, ensure your home and staff follow all privacy policies to protect your residents.
* Info provided from: https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/