4 Ways to Use Facebook to Market Your Business

So…you want to grow your business? Thinking of utilizing social media, specifically Facebook, to increase brand awareness but not sure where to start? In this post, I will share a checklist containing 4 ways to help grow your audience on Facebook and ultimately better market your business.

1. Check what you are posting. If you’re constantly posting ’salesy’ images pitching your product/service to your audience, you’ll probably notice that your audience may become smaller and your growth may slow down. No one wants to see ad after ad after ad when they’re scrolling through Facebook. People resonate with content that benefits them in some way. Choose content that aligns with your brand and switch it up. Consider sharing blog posts, behind the scenes images of your business, posts regarding community involvement, quotes, humorous content, etcetera; content such as this should increase engagement on your page.
2. Check what others are doing. Obviously, you shouldn’t spend all your time consumed with what your competitors are doing, but consider checking to see what’s working for them on social media to get a better understanding of what your audience is interested in. You can also look at groups that members of your target market join to understand the conversations that matter to your audience.
3. Check if you are being authentic. Continuing my previous point further, knowing exactly who your target audience is can help guide your messaging to better match your brand’s vision, mission, and values. Never be a copy cat. Be as original and authentic as you can be with every post you share; you want to stand out among all the noise on social media and make a name for yourself. Post content that is relatable to your audience AND aligns with your brand, and beware of jumping on trends just because that’s what everyone else is doing.
4. Check when you are posting. If you ask me, there’s no secret formula to determine the best time to post 100% of the time. You can, however, take a look at the behaviours of your audience and consider the times in which it’s best to reach them. For example, are you posting only from 9 AM – 5 PM, when you (and most others) are at work? You may be missing out on a massive part of your target market if those individuals aren’t on their phones at that time. Switch it up and consider scheduling content at night, during lunch hour, and on weekends. You can also check your Facebook Insights to see exactly when your fans are online and tailor your future posts around a schedule that makes sense for your audience and brand.

~Megan Patrakka, Marketing Manager