A business' brand is comparable to a person’s reputation. When I launched my first business I knew I wanted my brand to represent being the change that I wanted to see in our healthcare system. Here are some of the things I did to develop the Plan A brand that our health care professionals and …
Tag: brand development
Storytelling in Marketing
Have you ever been so compelled to purchase a product or service from an individual or business because a great story existed behind their brand? Did you make that purchase because of the company’s vision, purpose, and what they stood for? I know I have. Storytelling is an excellent marketing technique that can bring life …
The A Dot 