The A Dot Blog celebrated its two year birthday last month! In just two years, our blog has hit a couple of milestones: We’ve had 5 main bloggers (& 10 guest bloggers) contribute a combined total of over 370 posts Our posts have received over 850,000 views! We have readers from Canada, USA, United Kingdom, …
Tag: brand
Image Matters
It’s true - your business image matters. It’s a reflection of what you do and how you do it - and that goes for both your company and the individuals who work within it. The way you present yourself has a profound impact on how your customers view your service. And even though your body …
5 Ways to Build Customer Loyalty
Has a business ever gone above and beyond for you, promised you something and over-delivered, or made you feel incredibly special? What did you do? How did you feel? Chances are, you most likely told others about your positive experience. You should use these experiences to provide the same feeling to every customer you interact …
Build a Killer Brand!
A business' brand is comparable to a person’s reputation. When I launched my first business I knew I wanted my brand to represent being the change that I wanted to see in our healthcare system. Here are some of the things I did to develop the Plan A brand that our health care professionals and …
Branding on a Budget
When I opened Plan A I knew I wanted to focus on building a strong brand. I wanted my brand to communicate everything about my vision and with a shoestring budget, I set out to use my limited resources as strategically as possible. Here are some of the things I did and that we still …
6 Tips to Increase Your Word-of-Mouth Marketing
Did you know that 92% of consumers believe recommendations from friends and family over all other forms of advertising and that approximately 20 to 50% of purchases are the result of a word-of-mouth recommendation? Think about your own personal shopping habits: do you often rely on or trust the opinions of others when making a …
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5 Ways to Manage Your Brand’s Online Reputation
Did you know that more than 80% of individuals conduct some type of research prior to purchasing a product or service? People want to read honest reviews, learn more about the brand, and rationalize their potential purchase. Because of this, businesses and companies alike are trying to ramp up their online presence to appear at …
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Storytelling in Marketing
Have you ever been so compelled to purchase a product or service from an individual or business because a great story existed behind their brand? Did you make that purchase because of the company’s vision, purpose, and what they stood for? I know I have. Storytelling is an excellent marketing technique that can bring life …
Google Before You Tweet
Social media. I’m hooked. I use it personally, professionally and a combination of both. I am surprised when I hear fellow entrepreneurs say they still don’t use it very much. To me, it’s hands down the quickest and most affordable way to connect with people. I’ve heard that social media in 2015 compares to having …
K.I.S.S
Every day consumers are flooded with ads while scrolling through their social media streams. What makes individuals stop, view, comment and share? Content that resonates with them. No one wants to be bombarded with ads that look like infomercials about products and services. So, how can you create engaging content? Easy. Keep It Simple, …
