6 Tips to Increase Your Word-of-Mouth Marketing

Did you know that 92% of consumers believe recommendations from friends and family over all other forms of advertising and that approximately 20 to 50% of purchases are the result of a word-of-mouth recommendation? Think about your own personal shopping habits: do you often rely on or trust the opinions of others when making a …

Continue reading 6 Tips to Increase Your Word-of-Mouth Marketing

6 Tips to Build Your Personal Brand

Often when people hear the word “brand” they associate it with companies and organizations. It’s true, a business’ branding can largely contribute to its success (or failure). What many don’t consider is “personal branding”, which consists of establishing a reputation and identity to build trust and interaction with others. There are many different reasons for …

Continue reading 6 Tips to Build Your Personal Brand

8 Things to Consider When Designing a Website

Full disclosure: I’m not a website designer or developer by any means, I just have experience when it comes to navigating various webpages and formulating an opinion about what works and what doesn’t. Have you ever stumbled upon a website and were looking for something in particular—contact information, reviews, etc.—and it was nowhere in sight? …

Continue reading 8 Things to Consider When Designing a Website

Colour & Branding: How Consumers Interpret Colour

Logo design is one of the most important components of a company's overall branding strategy. The shapes, font, symbols, and wording are all elements that must be considered during the design process. But, many individuals don't realize how  big of an impact colour has in the overall appearance of a brand. When creating a logo for their business, many individuals …

Continue reading Colour & Branding: How Consumers Interpret Colour