5 Ways to Build Customer Trust

If you're trying to build a business with a great reputation and a loyal following, it's important to be as real as possible; real matters. Consumers appreciate brands who are honest, trustworthy, and—you guessed it—real.  As a business, what you put out on the internet (especially social media) directly reflects upon your reputation and impacts your credibility …

Continue reading 5 Ways to Build Customer Trust

5 Things a Leader Should Never Say

  "All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time.  This, and not much else, is the essence of leadership." - John Kenneth Galbraith Being a leader—for some it’s innate, for others it’s a learning curve. Certain …

Continue reading 5 Things a Leader Should Never Say

The Benefits of Saying You’re Sorry

Have you ever said something that you immediately regretted but your big old ego won’t let you apologize?  Of course you have.  We all have.  We’re human. More and more I'm learning to understand the value of saying “I’m sorry”.  What I’ve learned pretty quickly in my organization is that the relationships I have with the …

Continue reading The Benefits of Saying You’re Sorry

So, You Want to Be in Marketing?

  I’m often asked why I chose to pursue an education in Business Administration/Marketing.  As mentioned before in my introductory blog, I spontaneously chose to accept my offer in Business at Cambrian College.  I had absolutely no idea what to expect from the program, and only loosely heard of the term “marketing”.  After a few …

Continue reading So, You Want to Be in Marketing?