If you're trying to build a business with a great reputation and a loyal following, it's important to be as real as possible; real matters. Consumers appreciate brands who are honest, trustworthy, and—you guessed it—real. As a business, what you put out on the internet (especially social media) directly reflects upon your reputation and impacts your credibility …
Tag: #business
And Then We Were Five!
As the end of July approaches I am super excited about something; I just completed my FIFTH year in business!! As we all know, according to the variety of statistics I’ve read over the years, only one in 6 start-ups make it as far as the five-year mark, so it truly is a milestone to …
Toughen Up!
Being in business is not for the faint of heart. Your mental toughness is constantly tested and most days you have to be courageous, creative and crazy, all at once, just to get through the day. Being mentally tough has helped me become the business owner I am today. Decisive action has become second nature …
Why I Heart My Business Best Friend
I met my business best friend at a Toastmasters meeting. She was new to the club, and introduced herself as somebody who recently lost their job and was thinking of starting their own business. I could totally relate, so I introduced myself to her and the rest is history! So why is this relationship so …
5 Twitter Tips For Any Business
When I first started managing our company’s Twitter account, I thought it wouldn’t be too difficult of a feat. Our Facebook and Twitter accounts were linked, so half of the work was done! As weeks went by, I noticed our follower count on Twitter dropping pretty drastically. I scrolled through our Twitter feed and was …
The Benefits of Saying You’re Sorry
Have you ever said something that you immediately regretted but your big old ego won’t let you apologize? Of course you have. We all have. We’re human. More and more I'm learning to understand the value of saying “I’m sorry”. What I’ve learned pretty quickly in my organization is that the relationships I have with the …
So, You Want to Be in Marketing?
I’m often asked why I chose to pursue an education in Business Administration/Marketing. As mentioned before in my introductory blog, I spontaneously chose to accept my offer in Business at Cambrian College. I had absolutely no idea what to expect from the program, and only loosely heard of the term “marketing”. After a few …
5 Ways to Make a Position in Your Company More Purposeful
Purposeful work is at the top of my list. For me, it’s an office-wide initiative that allows the people who work with me to identify and develop their interests and strengths. I encourage our staff to pursue knowledge, experiences and the relationships necessary to chase their aspirations with imagination and integrity. I’ve seen how …
Continue reading 5 Ways to Make a Position in Your Company More Purposeful
K.I.S.S
Every day consumers are flooded with ads while scrolling through their social media streams. What makes individuals stop, view, comment and share? Content that resonates with them. No one wants to be bombarded with ads that look like infomercials about products and services. So, how can you create engaging content? Easy. Keep It Simple, …
Smells Like Team Spirit
I work with a very solution driven team. We are always on the lookout for ideas that will make life easier. We aim to improve processes that speed up the most mundane tasks. We implement initiatives that keep money where it needs to be. Our emphasis is on giving everyone purposeful work that complements their …
The A Dot 