Are you attending a trade show, conference or some other event? You absolutely need to be active on social media! Why? Every business wants their prospective customers to know they exist. With so many product and service offerings out there, it can be difficult to stand out in the crowd -- especially at events that …
Tag: marketing tips
Social Media Marketing Tips – Part 3
A few weeks back I created a new series on The A Dot Blog that outlines tips to help businesses bolster their social media presence across various platforms. If you missed the past two posts, you can view them here: Social Media Tips for Facebook & Social Media Tips for Twitter. In today's post I …
7 Offline Marketing Tactics to Grow Your Business
Have a handle on your social media and online marketing efforts? Looking for ways to reach those that may not spend a lot of time online? Look no further! Here are a few suggestions for you: Publicity. If you have an interesting story behind your brand, get in touch with the media for an opportunity …
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6 Tips to Make Your Content Pop!
With so many users and businesses on social media these days, it’s extremely easy for your content to get lost in the shuffle. So how do you ensure your content gets more engagement in the form of likes, comments, shares, mentions, retweets, etcetera? Read and execute these tips to make your content pop! Be refined. …
Elements of a Marketing Plan
Whether you're starting your first business or going into your fifth year, developing a marketing plan is an absolutely critical component of the operation and sustainability of your company. Your marketing plan acts as a guide to help the individual responsible for the marketing within your company implement strategies that align with the goals of …
6 Ways to Use GIFs
Awhile ago I created a blog post describing GIFs in detail and provided sources to some of the best GIFs to use for any purpose. Today, I will provide 6 examples of how you can use GIFs in your marketing efforts. To let your online personality shine. Many brands have ramped up their social media …
4 Tips to Create an Email Marketing Campaign that Works!
Did you know that the average individual receives approximately 121 pieces of email per day? Collectively, the world receives 193 billion emails per day, and businesses account for an estimated 56% of those? Email marketing is a great tool to reach your current customers and your target market. Email provides a very high ROI, costs …
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4 (Non-Social Media) Marketing Strategies
Almost every business owner is trying to ramp up their brand’s awareness to increase sales. Social media has become the obvious strategy for a variety of reasons—low cost, ease of use, great ROI, etcetera. With an increasingly large number of businesses posting content every minute, it’s very possible for your marketing campaigns to get lost …
The Formula for Marketing Success
I have stumbled upon (what feels like) a million blogs, books, whitepapers, infographics, and webinars all claiming to provide the secret formula for marketing success. Many first-time business owners frantically search for a guaranteed strategy that takes the guesswork out of their marketing efforts in order to increase brand visibility and accelerate sales. You probably clicked …
Add GIFs to Your Social Media Marketing!
GIFs; you’ve definitely seen them before! They are the animations popular websites like BuzzFeed and Reddit use. If you want to be very specific…GIF stands for Graphics Interchange Format, and you’ve probably noticed the file extension .gif if you’ve ever downloaded these types of images from the web. GIF animations are created by combining several …
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