7 Offline Marketing Tactics to Grow Your Business

Have a handle on your social media and online marketing efforts? Looking for ways to reach those that may not spend a lot of time online? Look no further! Here are a few suggestions for you: Publicity. If you have an interesting story behind your brand, get in touch with the media for an opportunity …

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Elements of a Marketing Plan

Whether you're starting your first business or going into your fifth year, developing a marketing plan is an absolutely critical component of the operation and sustainability of your company. Your marketing plan acts as a guide to help the individual responsible for the marketing within your company implement strategies that align with the goals of …

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4 Tips to Create an Email Marketing Campaign that Works!

Did you know that the average individual receives approximately 121 pieces of email per day? Collectively, the world receives 193 billion emails per day, and businesses account for an estimated 56% of those?  Email marketing is a great tool to reach your current customers and your target market. Email provides a very high ROI, costs …

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4 (Non-Social Media) Marketing Strategies

Almost every business owner is trying to ramp up their brand’s awareness to increase sales. Social media has become the obvious strategy for a variety of reasons—low cost, ease of use, great ROI, etcetera.  With an increasingly large number of businesses posting content every minute, it’s very possible for your marketing campaigns to get lost …

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The Formula for Marketing Success

I have stumbled upon (what feels like) a million blogs, books, whitepapers, infographics, and webinars all claiming to provide the secret formula for marketing success. Many first-time business owners frantically search for a guaranteed strategy that takes the guesswork out of their marketing efforts in order to increase brand visibility and accelerate sales. You probably clicked …

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