Many long term care homes are starting to get on board with utilizing social media for their marketing efforts. If your home hasn’t considered social media as a marketing tool, here’s why you should: As of August 2018, those aged 65 + only accounted for approximately 4% of Facebook’s users*. However, 32% of Facebook’s users …
Continue reading 5 Social Media Marketing Strategies Long Term Care Homes Should Implement
Are you attending a trade show, conference or some other event? You absolutely need to be active on social media! Why? Every business wants their prospective customers to know they exist. With so many product and service offerings out there, it can be difficult to stand out in the crowd -- especially at events that …
A few weeks back I created a new series on The A Dot Blog that outlines tips to help businesses bolster their social media presence across various platforms. If you missed the past two posts, you can view them here: Social Media Tips for Facebook & Social Media Tips for Twitter. In today's post I …
Have a handle on your social media and online marketing efforts? Looking for ways to reach those that may not spend a lot of time online? Look no further! Here are a few suggestions for you: Publicity. If you have an interesting story behind your brand, get in touch with the media for an opportunity …
Continue reading 7 Offline Marketing Tactics to Grow Your Business
If you're trying to build a business with a great reputation and a loyal following, it's important to be as real as possible; real matters. Consumers appreciate brands who are honest, trustworthy, and—you guessed it—real. As a business, what you put out on the internet (especially social media) directly reflects upon your reputation and impacts your credibility …
With so many users and businesses on social media these days, it’s extremely easy for your content to get lost in the shuffle. So how do you ensure your content gets more engagement in the form of likes, comments, shares, mentions, retweets, etcetera? Read and execute these tips to make your content pop! Be refined. …
Whether you're starting your first business or going into your fifth year, developing a marketing plan is an absolutely critical component of the operation and sustainability of your company. Your marketing plan acts as a guide to help the individual responsible for the marketing within your company implement strategies that align with the goals of …
If you’re on LinkedIn, chances are you have received this very generic message when being prompted to add connections: “I’d like to add you to my professional network on LinkedIn.” Not only is this message boring and impersonal, it also doesn’t explain how you know the individual or why they want to add you to their …
Continue reading How to Make Lasting Connections on LinkedIn
This week marks my “official” one year workiversary (that’s work anniversary) at StaffStat/Plan A Health Care Staffing Solutions. I never dreamed that after spending five years focusing on my post-secondary education that I would land my dream job immediately after graduation! As I reflect on what has been quite an exciting first year of my …
A few weeks ago I posted a blog containing information on the world of GIFs: what they are and where to find them. In my last post, I explored six ways in which you can use GIFs and promised to share a how-to-guide on how to create your very own GIFs. Here it is! Giphy, …
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