Are you attending a trade show, conference or some other event? You absolutely need to be active on social media! Why? Every business wants their prospective customers to know they exist. With so many product and service offerings out there, it can be difficult to stand out in the crowd -- especially at events that …
Tag: social media marketing
Social Media Marketing Tips – Part 3
A few weeks back I created a new series on The A Dot Blog that outlines tips to help businesses bolster their social media presence across various platforms. If you missed the past two posts, you can view them here: Social Media Tips for Facebook & Social Media Tips for Twitter. In today's post I …
Social Media Marketing Tips – Part 2
A few weeks ago I created a blog post outlining a few tips to help businesses market themselves on Facebook. The key pieces of advice I listed were to help businesses not only learn the basics, but to cover some of the more "advanced" areas in regards to Facebook marketing. If you missed it, you …
Social Media Marketing Tips – Part 1
Whether you’re in start-up mode or you’re celebrating your 5th year of business, social media is a great way to increase your brand’s awareness, interact with your customers, reach more markets, and cultivate relationships that can lead to your brand's growth. Over the next few weeks, I will provide tips to assist you with marketing …
Social Media Day
Did you know that June 30, 2017 is observed as Social Media Day across the globe (and the web)? It's no doubt that social media has completely changed our lives over the years and has defined how we interact with our friends, family, colleagues and the rest of the world. The launch of MySpace in …
Daily Twitter Routine
If you're new to social media marketing, you may easily become overwhelmed and feel like it's a huge time commitment to get started and maintain. Wrong! While social media obviously does require dedication (just as any task in your business does), there are many great tools and tricks available to become more efficient when managing social. …
4 Social Media Tools that Will Make Your Life Easier!
If you're just starting out in the world of marketing, you may think that it is impossible to manage social media and complete all of the other tasks associated with running a business. When I first started managing the 8 social media accounts between our two sister companies, I found myself getting overwhelmed. Between setting …
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6 Tips to Make Your Content Pop!
With so many users and businesses on social media these days, it’s extremely easy for your content to get lost in the shuffle. So how do you ensure your content gets more engagement in the form of likes, comments, shares, mentions, retweets, etcetera? Read and execute these tips to make your content pop! Be refined. …
Do’s & Don’ts of Facebook Marketing
With Facebook's popularity exploding and continuing to soar, I'm sure by now everyone understands the importance and the benefits of utilizing Facebook to grow your business. Using Facebook to market your brand isn't exactly rocket science, but it can be overwhelming if you're just starting out. Below is an infographic I have created featuring some of the …
How to Make Lasting Connections on LinkedIn
If you’re on LinkedIn, chances are you have received this very generic message when being prompted to add connections: “I’d like to add you to my professional network on LinkedIn.” Not only is this message boring and impersonal, it also doesn’t explain how you know the individual or why they want to add you to their …
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