A few weeks ago I posted a blog containing information on the world of GIFs: what they are and where to find them. In my last post, I explored six ways in which you can use GIFs and promised to share a how-to-guide on how to create your very own GIFs. Here it is! Giphy, …
Tag: social media marketing
6 Ways to Use GIFs
Awhile ago I created a blog post describing GIFs in detail and provided sources to some of the best GIFs to use for any purpose. Today, I will provide 6 examples of how you can use GIFs in your marketing efforts. To let your online personality shine. Many brands have ramped up their social media …
6 Tips to Increase Your Word-of-Mouth Marketing
Did you know that 92% of consumers believe recommendations from friends and family over all other forms of advertising and that approximately 20 to 50% of purchases are the result of a word-of-mouth recommendation? Think about your own personal shopping habits: do you often rely on or trust the opinions of others when making a …
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7 “Must-follow” Twitter Accounts
Are you new to Twitter with a small following or bored of the content populating on your feed? Being a Marketing Manager and spending a lot of my working day on social media, I have stumbled upon a magnitude of interesting accounts. Below are the seven Twitter users I think everyone should follow: @Entrepreneur: You …
5 Ways to Manage Your Brand’s Online Reputation
Did you know that more than 80% of individuals conduct some type of research prior to purchasing a product or service? People want to read honest reviews, learn more about the brand, and rationalize their potential purchase. Because of this, businesses and companies alike are trying to ramp up their online presence to appear at …
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4 (Non-Social Media) Marketing Strategies
Almost every business owner is trying to ramp up their brand’s awareness to increase sales. Social media has become the obvious strategy for a variety of reasons—low cost, ease of use, great ROI, etcetera. With an increasingly large number of businesses posting content every minute, it’s very possible for your marketing campaigns to get lost …
4 Tips to Help You Create Hard-hitting Headlines
You’ve finished writing your blog or a lengthy email, and you sit and stare blankly at your computer for a few minutes wondering what your title or subject should be; you delete it a dozen times, grow frustrated and finally use the title you most likely inputted from the get-go, and it’s both uninspiring and …
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Add GIFs to Your Social Media Marketing!
GIFs; you’ve definitely seen them before! They are the animations popular websites like BuzzFeed and Reddit use. If you want to be very specific…GIF stands for Graphics Interchange Format, and you’ve probably noticed the file extension .gif if you’ve ever downloaded these types of images from the web. GIF animations are created by combining several …
Marketing Mishaps
Marketing is not a perfect science and can seem like an extremely daunting task, especially for start-up companies with limited resources and funds. Avoid these following marketing mistakes that many new businesses make: Spending money too quickly. Many small business owners want to jump right into marketing their business; it’s a great attitude to …
What is Visual Content Marketing?
Visual content marketing. Have you heard the term before? Even if you don't think you have, you likely know what it means. Check out the infographic I created below to learn about visual content marketing, as well as some very surprising stats - all of which should reaffirm why you should incorporate visual content into …
The A Dot 