6 Tips to Increase Your Word-of-Mouth Marketing

Did you know that 92% of consumers believe recommendations from friends and family over all other forms of advertising and that approximately 20 to 50% of purchases are the result of a word-of-mouth recommendation? Think about your own personal shopping habits: do you often rely on or trust the opinions of others when making a …

Continue reading 6 Tips to Increase Your Word-of-Mouth Marketing

5 Ways to Manage Your Brand’s Online Reputation

Did you know that more than 80% of individuals conduct some type of research prior to purchasing a product or service? People want to read honest reviews, learn more about the brand, and rationalize their potential purchase. Because of this, businesses and companies alike are trying to ramp up their online presence to appear at …

Continue reading 5 Ways to Manage Your Brand’s Online Reputation

4 (Non-Social Media) Marketing Strategies

Almost every business owner is trying to ramp up their brand’s awareness to increase sales. Social media has become the obvious strategy for a variety of reasons—low cost, ease of use, great ROI, etcetera.  With an increasingly large number of businesses posting content every minute, it’s very possible for your marketing campaigns to get lost …

Continue reading 4 (Non-Social Media) Marketing Strategies

Add GIFs to Your Social Media Marketing!

GIFs; you’ve definitely seen them before! They are the animations popular websites like BuzzFeed and Reddit use. If you want to be very specific…GIF stands for Graphics Interchange Format, and you’ve probably noticed the file extension .gif if you’ve ever downloaded these types of images from the web. GIF animations are created by combining several …

Continue reading Add GIFs to Your Social Media Marketing!