Good branding is at the core of any good company. When you’re just starting, developing your brand with limited funds takes some creative thinking. I knew the day I opened Plan A for business that I wanted to build a brand that our customers recognized as compassionate, dependable and logical. I wanted my brand to …
Tag: startup
Be Your Own Boss!
There’s never been a better time to open your own health care staffing company and today I will tell you why. When I started Plan A Health Care Staffing Solutions, my goal in my first year was to have a staff pool of 20 health care professionals and become contracted with one or two homes. …
Simple Ways to Go Above and Beyond
Have you ever received awful customer service that altered your impression of an entire organization? Do you want to get noticed by your customers and feel valued for the work you do? Do you want your employees to go the extra mile for your customers? Customer service is so important to the image of a …
Two Weeks in With Plan A Nipissing!
New on the A Dot scene, I’m very excited to introduce myself, Rachael, as one half of the new partnership that is Plan A Nipissing; operating out of North Bay as of exactly 15 days ago. You may remember my business partner, Sarah Hargan, for her blog contribution to the A Dot back in May. Sarah …
Build a Killer Brand!
A business' brand is comparable to a person’s reputation. When I launched my first business I knew I wanted my brand to represent being the change that I wanted to see in our healthcare system. Here are some of the things I did to develop the Plan A brand that our health care professionals and …
Do All Things with Passion
“Do things with passion, or not at all. Wherever you go, go with all your heart.” This quote resonated with me and I feel that I live this through everyday live. Every single task that I put my energy into, I do with passion. I collaborate well with others who are like minded and committed …
Branding on a Budget
When I opened Plan A I knew I wanted to focus on building a strong brand. I wanted my brand to communicate everything about my vision and with a shoestring budget, I set out to use my limited resources as strategically as possible. Here are some of the things I did and that we still …
Plan, Plan, Plan, ACTION!!
So, you have a great idea and you believe in it: You’re getting tired of your job, or your schedule or your boss and you are starting to think it’s time to chase your dreams! You’re going to jump on the ride to entrepreneurism! The exciting news is that you are going to go on …
Happy New Year
September for me is the Business New Year! With the end of our fiscal year a week away, it’s time to make some resolutions that will not only keep my business on track but it will reaffirm our culture and create change that will continue to help my business evolve and shun complacency. We start …
The Good, the Bad and the Ugly of Business
It began as a simple question…what am I going to blog about this week? This led me to reminisce about some of the amazing things - and not so amazing things – that have happened in the past 5 years. There have been many successes – and double the failures. There’s been amazing guidance and …
The A Dot 